Free GMB for Franchises and Multi-location Businesses Case Study
How franchises have doubled or even tripled patient enquiries without paid ads
In this essential case study report
1. Find out how to drive more business to franchisees and branches. 2. Know which locations give great customer service - and which ones need help. 3. Optimise your brand reputation to increase location value.
Franchises and Multi-location Businesses
Proven Results
Physiotherapist - PerthThis physiotherapy practise was showing in the Google 3 pack but had received some negative reviews (yes it happens to the best practices if you don't have a reputation management system). Their business was noticeably down as new patients were choosing alternative practices.
Within a few months, we were able to turn that around so that they were able to measure a 371% increase in phone calls to the practice. They now have a great rating and 145 genuine patient reviews (July'20) that attract more new patients to the practice.
"An extra 770 phone calls over the 3 month period compared to the 3 months before we started"
Dentist BrisbaneThis dental practice had been operating for over 30 years in the same location in Brisbane - but wasn't showing up in the first 3 under the map in Google searches. It was practically invisible to people searching for a dentist in the area.
After correctly optimising the listing and automating the patient feedback and review process there was an 852% increase in actions from Google including a 115% increase in phone calls.
"Now we are the number 1 practice with more positive reviews than other practices in the area - and that's driving more new patients"
Being Found - Being Chosen There are two parts to a successful local campaign
1. Being Found. These days for local businesses it's all about showing up in the first 3 under the map in Google local searches. If you are not there you are invisible to a huge percentage of potential new patients. We have a proven track record of landing our clients right where they need to be dominating the Google 3 pack.
2. Being Chosen. Your potential new patients will look at your overall rating and read your reviews. They will look to see how old they are and if you don't have a continual stream of positive feedback from real patients they will likely choose another practice. When you use our automated patient feedback software it's easy to have a constant stream of positive feedback appearing on Google and other important review sites.
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Whether it’s location turnover or the ability to sell more locations, so much depends on thereputation of the brand.
With multi-location businesses, it’s always been difficult to know which locations areperforming well in the consumer’s eyes, adding value to the brand and which ones leavecustomers with a negative impression, leading to lost sales and lost brand value.
Reviewing you solves this problem.
With our multilocation dashboard, you will see full customer feedback data for each locationand be able to head off negative feedback helping your location managers to improveservice levels and return business.
At the same time, this builds to the total value of the business and makes selling newlocations so much easier.
